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AIエージェントによる企業ソフトウェアの経済性再考:自社開発か外部購入か
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ポイント
- 生成AIと自律的なソフトウェア開発能力を持つAIエージェントが、企業ソフトウェアの自社開発か外部購入かの経済性を変革する。
- AIは、コスト、戦略的差別化、ベンダーロックインなど、従来の意思決定要因を再定義し、自社開発の選択肢を大きく変える。
- AI時代において、自社開発は汎用的なユーティリティや差別化されたカスタムアプリケーションに最も有効であり、SaaS市場の終焉は過大評価されている。
Abstract
Advances in generative artificial intelligence, particularly agentic coding systems capable of autonomous software development, are disrupting the economics of the make-or-buy decision for enterprise applications. The "SaaSocalypse" narrative predicts that AI will render large segments of the Software-as-a-Service market obsolete by enabling firms to build software in-house at a fraction of historical cost. This paper adopts a conceptual research approach, combining transaction cost economics and the resource-based view with an assessment of current AI capabilities, to systematically re-evaluate the factors underlying the make-or-buy decision. It makes three contributions. First, it provides a factor-level analysis of how AI reshapes seven canonical decision determinants: cost, strategic differentiation, asset specificity, vendor lock-in, time-to-market, quality and compliance, and organizational capability. Second, it develops a typology of enterprise applications by their sensitivity to AI-induced shifts in make-or-buy economics. Third, it demonstrates that AI fundamentally transforms the governance properties of the Make option, shifting it from Williamson's pure hierarchy to a hybrid governance form that combines code ownership with external AI infrastructure dependency, with qualitatively different economics, capability requirements, and governance structures than pre-AI in-house development. The analysis finds that the SaaSocalypse thesis is overstated for most enterprise application categories; Make is most compelling for commodity utilities and differentiating custom applications in the AI era, while regulated and mission-critical systems remain predominantly in the buy domain.
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