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AI時代のUX:統計的視点から評価指標を再考する
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ポイント
- AI搭載製品の普及により、従来のUX評価指標では対応できない問題点を指摘した。
- 新しい評価フレームワーク「ADUX-Stat」を提案し、ユーザビリティを確率的信号分布として捉え直す。
- 相互作用エントロピー指数、時間的ドリフト係数、ベイズユーザビリティ信頼度スコアを導入し、その有効性を検証した。
Abstract
The rapid proliferation of artificial intelligence (AI) in consumer-facing digital products has disrupted the assumptions underlying classical user experience (UX) evaluation frameworks. Legacy metrics such as the System Usability Scale (SUS), Net Promoter Score (NPS), and task completion rate were engineered for deterministic, rule-based interfaces where identical inputs yield identical outputs. In AI-mediated systems -- spanning conversational agents, generative interfaces, and recommendation engines -- outputs are stochastic, context-sensitive, and temporally variable, rendering these metrics structurally insufficient. This paper introduces the Adaptive Dynamic UX Statistical Framework (ADUX-Stat), a novel evaluation model that reconceptualises usability as a probabilistic signal distribution rather than a static scalar score. ADUX-Stat integrates three original constructs: (1) Interaction Entropy Index (IEI), quantifying the unpredictability of AI responses from a user perception standpoint; (2) Temporal Drift Coefficient (TDC), measuring longitudinal degradation or improvement of perceived usability over interaction sessions; and (3) Bayesian Usability Confidence Score (BUCS), producing credible interval estimates of usability quality under uncertainty. The framework is validated conceptually against five established AI product categories. ADUX-Stat addresses a critical gap at the intersection of HCI research, statistical modelling, and AI product evaluation, offering a reproducible, field-deployable methodology for UX practitioners and researchers alike.
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